From music, design, brands and games, the contributions from Sweden to the world are extraordinary! Maybe you do not know some brands are Swedish but for sure they are part of your life.
IKEA, founded in Sweden in 1943 has become the largest furniture retailer in the world since 2008 and it has been the furniture revolution everyone needed! The concept of self-service applied to home decoration and design presented by IKEA conquered not just the Swedes but every nationality where it is present. Giving the possibility to people to buy affordable furniture and have access to so many decoration items without effort made of IKEA a huge success. More than a shop, it brings the Swedish culture to people, sharing their simple way of living and their gastronomy – who never heard about the famous IKEA’s meatballs?
The contribution from Sweden to the music has been massive! Passing from generation to generation who will resist to not sing to “Mamma Mia” or “Chiquitita” from ABBA? And it is not surprising that one of the most popular music streaming services in the world is Swedish! We are talking about Spotify! Downloaded millions and millions of times, you probably have it in your phone too!
Contributions from Sweden will extend to all industries – fast-fashion stores as H&M, car companies as Volvo, video games as Minecraft, the Nobel prize… among so many others!